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WECH
2024 Cultural Heritage ​Conservation and Utilization Expo
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China, and sponsored by Chinese government.
Software: Photoshop, Illustrator.
Extended Design
LED Background
Welcome ​Flag
Location Signage
Seat Card
Conference Schedule
Dining Voucher
Design Process
Stage one: I drew inspiration from ancient Chinese cultural artifacts and elements.
Stage two: After discussing with the clients, I incorporated the silhouettes of ancient architecture and statues as the main design elements.
Stage three: After discussing with the clients, they preferred a lighter color palette, and we decided to shift the color direction to green.
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