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WECH

2024 Cultural Heritage ​Conservation and Utilization Expo

Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China, and sponsored by Chinese government.

Software: Photoshop, Illustrator.

Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Extended Design
LED Background
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Welcome ​Flag
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Location Signage
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, Chinag
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Seat Card
Conference Schedule
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Dining Voucher
Design Process
Stage one: I drew inspiration from ancient Chinese cultural artifacts and elements.
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Stage two: After discussing with the clients, I incorporated the silhouettes of ancient architecture and statues as the main design elements.
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
Stage three: After discussing with the clients, they preferred a lighter color palette, and we decided to shift the color direction to green.
Key visual created for the 2024 Cultural Heritage Conservation and Utilization Expo, held in Chengdu, China
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